Conversion Rate Optimization

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Conversion Rate Optimization


What You Need to Know for Successful Conversion Rate Optimization in B2B

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer. In this article, we will take an overview of conversion rate optimization and touch on its importance for b2b companies.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO), defined by the initials of the English equivalent of the words Coversion Rate Optimization (CRO), is the positive increase of numerical data based on the ratio of the number of visitors visiting the b2b website and the users who perform the targeted action. As in every e-commerce type, increasing the sales figures in b2b e-commerce platforms is the main goal. For this reason, every visitor should be seen as a potential customer and efforts should be made to realize the purchasing activity.

Why B2B Companies Need Conversion Rate Optimization?

Increasing sales rates is the most important goal for B2B companies. Data is needed to develop various strategies to achieve this goal. Thanks to the conversion rate optimization made on the conversion rate data, the steps to be taken to achieve the necessary goals are determined and put into practice. Successful conversion rate optimization results in business growth.

What are the Advantages of Conversion Optimization for B2B Firms?

B2B companies can have many advantages thanks to conversion rate optimization. To list these advantages;

 1. Better Audience Scaling

For B2B firms, initially audience scaling is relatively straightforward. As time passes and the customer base the business serves expands, target scaling becomes more difficult. On the other hand, b2b companies that take the right steps in conversion optimization have the chance to mobilize and retain both their portfolio and potential audience by scaling better target audiences.

 2. Opportunity to Increase Income

In the previous parts of our article, we mentioned that the main purpose of b2b companies is to increase sales and therefore income. Both conversion rate optimization and other data and strategies have been developed to serve this purpose. Since conversion rate optimization means enabling individuals to perform targeted activities, this is also a method that offers the opportunity to increase revenue.

 3. Improving User Experience

User experience is what a user experiences during the actions they take and visit your website. A good user experience also triggers the customer's purchasing activity. For this reason, we have the chance to reflect the obtained data to the steps to improve the user experience.

 4. Improved Customer Awareness

In every field of business, those who try to understand their customers win. Determining expectations and requests correctly and offering solutions accordingly can be made a part of conversion rate optimization.

What are the Factors B2B Companies Should Consider for a Successful CRO?

It is possible to perform conversion optimization in two main ways. Which of the two methods to use is a decision that should be made after determining when, what and for whom conversion optimization will be done. Let's take a quick look at both of these methods:

 1. Quantitative / Analytical Method: Data obtained by companies through various services. For example, tools such as Google Analytics, Yandex Metrica, Adobe Analytics provide detailed quantitative data about the users who visit the website and their movements.

 2. Qualitative method: These are the methods used to reveal the customer profile and habits based on quantitative data and to shape B2B strategies accordingly.

Whichever method you use for conversion rate optimization, it can be a bright idea to include software in the process. While managing your B2B platform, Trizbi offers many tools to optimize, improve and intervene in conversion rate and other issues.



Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals