B2B on Social Media

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B on Social Media


In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

Usage Suggestions for B2B Companies on Social Media

Set Goals And Social Media

Determine your expectations and the social media platforms in which you will operate in return for the marketing activities you will carry out through social media. Remember, it will be easier to get the results you want when you set your goal.

Since you do not aim to sell products, unlike B2C companies, you can carry out activities in order to increase the brand awareness of your b2b company on social media, to acquire customers and to provide support.

You can lighten your workload considerably by deciding which social media platforms are more suitable for achieving your goals. For example, you can choose platforms such as Facebook, Twitter, Instagram, which are used by consumers to indirectly attract the attention of other companies by creating demand for your products, or you can conduct your activities on a platform such as LinkedIn to reach companies that would like to buy your products directly.

Prepare Your Social Media Profile Information In Detail

Whether it is a company or a consumer, reliability will be the most important criterion to have an opinion about or buy a product. In social media, b2b companies should present all the details in their profiles and provide detailed and reliable information about both the brand and the product. By sharing the details of your website in your profile, you can encourage people and companies visiting your profile to visit your website.

Create Your Color And Visual Themes

It is an effective method to create a theme using colors that are identified with your product and brand in social media. While revealing the institutionality of your brand, how professional you are in this business will be seen by the curious eyes that visit your profile.

Create Your Content Plan

The biggest mistake made by b2b companies on social media is undoubtedly random and unplanned posts. Companies aiming for success plan what kind of content from which social media account they will share, on which day and time the content will be shared, and its frequency on a calendar.

It Is Important That You Maintain Continuity

One of the important issues for B2B companies is continuity. Since social media platforms used by millions of people are constantly changing, brands need to keep up with this change. At this point, although it is recommended to share daily, it can be shared over the week as there is not enough content in the hands of the companies. The issue you should pay attention to is that which days you are sharing, you should always choose those days for sharing. Because this cycle will make it easier for you to get more interaction and followers.

Share End User Comments

Although you do not sell to the end user, you can access the comments made by the end user on your products and make these comments a part of your content strategy. You can share these comments in order to both increase brand awareness and demonstrate customer satisfaction.

Go For Video Content

B2B companies often have professional video shoots for their products for promotional purposes. By using these videos, it is possible to produce quality content suitable for your social media accounts. This is a suitable method for both sharing from your own account and for use in advertising activities on social media platforms. Do not forget that the type of sharing that receives the most feedback and interaction on social media platforms today is video.

With Trizbi, Turkey's first and only B2B e-commerce ERP software, you can offer the best service to companies that like your products on social media. You can contact us to take advantage of the high-level opportunities offered by the software, which has all the modules and services required for B2b platforms.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals