B2B LinkedIn Strategy

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together. Yes, we are talking about LinkedIn. When our subject is the b2b linkedin strategy, it is necessary to know what we should pay attention to in this platform that brings the business world together.

Although LinkedIn has a limited number of users such as 300 million, it is known as a statistical data that companies that appear here buy a product or service 50% more easily than others. In other words, companies that use the LinkedIn platform effectively use this platform to either recruit qualified personnel or find new products and services to add to their catalogs, and they are considered quite successful in this.

Tips for Developing a LinkedIn Strategy

If you are dealing with b2b e-commerce and want to develop a successful strategy on the LinkedIn platform, we have tried to list the main issues you should pay attention to below. When developing a B2B LinkedIn strategy, you can base this list and try to develop it with your own touches. Pay attention to the content you offer to your customers: the content must engage your target audience, and remember that content is the key to your online business strategy.

Organic Content

Publishing organic content is much more popular on the LinkedIn platform than other types. The more participation you publish, the more you lay the foundations for creating your b2b linkedin strategy.

The Needs And Wishes of Your Target Audience

Consider your audience's wants and needs when planning a B2B LinkedIn strategy. We recommend that you develop an approach that gives priority to members when publishing content.

Socialize Your Campaigns

Make sure to announce the campaigns you make on your B2B e-commerce platform on your social media accounts. Thanks to the campaigns, you can attract the attention of companies operating on the LinkedIn platform and get rewarded for the time you spend on social media.

Your Way of Using LinkedIn

When targeting specific audiences through your personal and business accounts, try to use LinkedIn the same way you use Facebook and Twitter.

New Sharing Channels

The success of your B2B LinkedIn strategy depends on how many profiles your content is visible to you. For this reason, try to share what you share from your company's account from your personal accounts. In this way, you add one more link to the end of the chain and have the chance to be viewed by more people.


Relevance is the foundation of your B2B LinkedIn strategy. Make sure the content is always relevant to your audience because relevance defines whether or not the audience will engage with you on an ongoing basis. Change the post frequency if necessary. While there isn't a perfect number of posts for everyone, the average post frequency on LinkedIn is 5 posts per week for organic content. But always remember that it's the quality and relevance of your content, not the quantity, that defines your success. LinkedIn's algorithm doesn't rank content the same as Facebook, and only your group members, connections, and followers will see your post, but whether it gains engagement depends on the quality of the content.

If you do not have any b2b e-commerce software, you may find it difficult to allocate time or extra resources to b2b LinkedIn strategies. With Trizbi b2b e-commerce software, which is the first example of its kind in Turkey, you can easily access all the modules and services you will need while managing your b2b platform. In this way, you will have to devote more time and less resources to developing and implementing your b2b LinkedIn strategy.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals