WITHOUT CREDIT CARD INFORMATION

TRY 15 DAYS FREE

Sitemap Creation in B2B

What B2B Companies Need to Know in the Sitemap Creation Process

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking. Sitemaps, which are one of the most important technical issues in SEO, are not possible to rank for b2b companies unless they are prepared in the appropriate format and sent to the search engine. So how does the sitemap creation process go in B2B and what should be considered? In this article, we will cover both these questions and other information you need.

Why is Sitemap Necessary for B2B Companies?

As in all e-commerce types, b2b is a very active and dynamic sector. B2B companies want every new product added to the system to be included in the ranking instantly, and this is a natural situation. Sitemaps, which direct the robots of search engines and indicate how often they should visit the site, should be prepared in a way that can present the data they need to the search engines. Here's the information a typical sitemap for B2B companies should include:

1. Page contents,
2. Update frequency,
3. Last updated date,
4. The location of the page (URL),
5. The link of the page with other pages,

What are the Advantages of Sitemap Creation for B2B Companies?

SEO is a complex process. The right and wrong decisions made and their application are becoming more important day by day. Sitemaps are also developing from the past to the present, and their contents are changing day by day. However, the only thing that hasn't changed is; how important they are. A properly prepared sitemap provides several advantages and can significantly determine the future of B2B sites. So what are the advantages?

1. Since sitemaps are a tool that facilitates the work of search engines and causes them to get indexes faster, a b2b company that uses sitemaps will have the chance to get a faster index and higher SEO score,
2. A b2b site with a sitemap can deliver its constantly updated content to search engines faster. In this way, as we mentioned at the beginning, every added product becomes visible in search engines such as Google.
3. Increases viewing potential,
4. Allows you to get ahead of your competitors in SEO,
5. With the increase in organic visitors, it can significantly save on advertising costs.

What are the Stages of Sitemap Creation?

The process of creating a sitemap in B2B can be examined under three main headings. These titles are as follows:

1.Deciding on the type of sitemap

Search engines allow the loading of various types of sitemaps that their algorithms allow. For this reason, it should be decided which type of sitemap to be prepared as the first step of the sitemap creation process in b2b. Sitemap types include:

XML sitemap
HTML sitemap
mobile sitemap
News sitemap
Video sitemap
Text sitemap

2. Creating the sitemap

Now that you have decided on the type, the next step is to create the sitemap. You should create the sitemap in the relevant format in accordance with the sitemap type you have chosen. Today, both the software used and the website infrastructures that we call CMS can do this automatically. To make a footnote here, in some cases it is useful to manually edit the sitemap. Inappropriate content may also be included in the sitemap, especially if an unreliable program is used.

3. Add and submit the sitemap to the file

The final stage of sitemap creation in B2B is undoubtedly the process of uploading it to the search engine. Google, Yandex, Bing and some other search engines allow you to upload them via the administration panel they offer to their users.

In addition to the website service it offers, Trizbi also hosts various modules for seo. The most relevant of these are; It is the process of automatic creation of the sitemap. Thanks to the module meticulously prepared by SEO experts, all products added to your b2b website are automatically added to the sitemap and search engines are provided to detect the update.

LATEST BLOG POSTS

Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals