How should the “About Us” Page be Prepared?

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website. At this point, welcoming them with a carefully prepared about us page plays a key role in increasing your sales and number of customers. So how should the about us page be prepared? In this article, we will try to answer this question together.

Tell Your Story

People like brief information about the processes your company has gone through from yesterday to today. Creating your story with cornerstone dates and small events from the establishment of your company to the present creates a sincere and reassuring effect on your customers.

Decide on the Language You Will Use for the About Us Article

The language of expression to be used is of key importance when answering the question of how to prepare the About Us page. The narrative language, which can be decided by the correct analysis of the target audience, can have an adverse effect when used incorrectly. Today, it is possible to see many about us pages that use serious or sincere language according to the sector and company profile. A few key factors can be mentioned here, of course, but the most important is the average age of your target audience. If your target audience consists of young people, you should use a fun language that does not bore them, and if they have an average age of middle and above, you should use a more serious and clear language.

Include Your Team on the About Us Page

Behind the added value produced by your company, you should also include people who work hard to achieve your goals on the about us page. Of course, you may not be able to include all your employees on one page, but people want to see, know and trust the people they shop with. Just as they are greeted by clerks, cashiers and similar employees in physical stores, seeing at least authorized faces in your virtual store has a positive effect.

Add Customer Reviews

In today's e-commerce ecosystem, people also spend time on reviews before purchasing a product on the website. Customer comments are important information written by people who convey their past experiences both for your company and for the products you sell. The fact that the comments are placed in an area where they can be easily seen by new customers and that the customer reads them will change the person's perceptions in a positive way.

Upload In-House Photos or Videos

E-commerce companies are still mysterious to people. Even though issues such as working conditions, physical warehouses and the layout of their offices are not essential in these companies, thanks to the transparency you show, people feel a sense of bonding with your company.

Easily Access Your About Us Page

People shouldn't have to scroll through pages to get information about your company. The about us page should be visible and easily accessible in order to quickly establish an environment of transparency and trust and increase the recognition of your company.

Write Important Developments About Your Company

At the beginning of our article titled How to Prepare an About Us Page, we mentioned that it is important to tell your story. For this reason, while telling your story, you should also convey the dates of the changes and transformations your company has experienced from the beginning to the present, and what has happened.

Keep Page Updated

Companies are entities that change from day to day, like a living organism. For this reason, the information on the about us page you prepared today may lose its validity in the coming period. Your field of activity, vision and mission can take its share from these changes and change. For this reason, it is important that you update your about us page regularly so that you can convey accurate information to customers.


The About Us page is a page that needs to be carefully prepared in terms of SEO, just like all the pages that make up your website. With an about us page prepared by following the correct grammar rules, seo-friendly content rules and other rules, search engines can list your site higher.

You can easily prepare your about us page on the website offered with Trizbi e-commerce ERP software and publish it so that your customers can view it.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals