Campaigns That B2B Companies Can Benefit From

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers. So, what are the campaigns that B2B companies can benefit from? In this article, let's examine together the most preferred campaign types by b2b companies.

Take X Pay Y Campaign

This type of campaign is frequently used by b2b companies, as in almost all types of commerce. It is mostly applied during certain periods when customers are willing to shop and to consume stocks faster. The customer, who wants to buy the product he needs, is informed that if he buys more of the same product, the payment will be underestimated for a certain number of products. In this way, the customer thinks that it is more profitable to buy more than the product that is already willing to buy, and realizes the activity targeted by b2b companies.

% Discount Campaign on Y Product for Buyers from X Products

Among the campaigns that B2B companies can benefit from, the most frequently used type is the % discount campaigns on y products, if you buy from x products. In this campaign, it is ensured that another product that is complementary to the product to be purchased can be purchased at a discount. This is often preferred for B2B companies, as it also supports cross-selling and therefore increases both basket amounts and earnings. 

Earn Discount Code on Your First Purchase Campaign

It is a type of campaign that is frequently used by b2b companies that are new to the B2B market or have a small number of customers, to gain new customers. Presenting various discount coupons to potential customers who become a member of your site for the first time will affect their decisions positively. And between us, each new customer significantly increases your earnings.😊

Earn Coupon Code by Completing Your Shopping Campaign

As in every type of e-commerce, in b2b e-commerce, you will often encounter interrupted transactions and products left in the basket. This is due to the fact that at some point in the shopping process, the customer interrupts the transaction. B2B companies send reminder messages and notifications to their customers to overcome this frequently encountered negative situation. In addition to these notifications, organizing a coupon code campaign by completing your shopping is one of the campaigns that b2b companies can benefit from. In this way, it will encourage your customer to complete the unfinished transaction.

Benefit from the Free Shipping Opportunity Campaign

In B2B e-commerce, cargo service is generally used to deliver the product to the customer. Although the shipping charges vary between the relevant companies, they mean additional costs for your customers. In order to turn this situation into an opportunity, you can take advantage of the free shipping opportunity in return for your customer to make a certain amount of shopping with the campaigns that take advantage of the free shipping opportunity. With the agreement you will make with the cargo companies, you also have the opportunity to pay the transportation cost at a significantly discounted amount.

Cashier Front Opportunities Campaign

B2B companies can offer their customers various opportunities covering complementary products at the final stage of the purchasing process. In this case, it is aimed that the customer, who is already completing the purchasing activity, has the chance to purchase complementary products at a more affordable price, the cross-selling strategy is realized and the product sales figures increase. For example, campaigns can be organized such that a customer purchasing white goods can purchase the additional warranty period at a more affordable price.

Trizbi, Turkey's first and only b2b e-commerce ERP software, includes modules that offer its users the opportunity to prepare detailed campaigns. The data you will use while developing your campaign strategies is also carefully made available to you by Trizbi, allowing you to stand out in the market with stronger strategies.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals