What is the Purpose of Cookie Use?
Advantages of Using Cookies
Login: Thanks to a cookie defined for a user logged into the B2B system, you can prevent the user from dealing with login procedures on his next visit.
Personalization: It is possible to determine personalized advertising strategies in the light of data obtained from cookies. To understand this method, which is frequently used by third-party cookies, in more detail; We can describe it as a short time after you search for a product you need, and you start seeing advertisements for that product.
Customer Tracking: Cookies are another way to analyze how your potential customers find your b2b platform, whether they come organically or through advertising, and their behavior on the site.
Views: The number of pages the visitor viewed on your b2b website can show you how serious the customer is in their buying activity. In addition, how often the visitor visits your site is also an important data and can be easily obtained through cookies.