Cookie Policy in B2B

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Cookie Policy in B2B


Unknown About Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

After the personal information protection law in our country came into effect, we got used to receiving warnings about cookies on the sites we visit. It is entirely up to the user to accept or reject the provisions regarding cookies in these warnings. When the user consents to the registration and use of cookies, he also allows the collection of data about his habits.

What is the Purpose of Cookie Use?

For B2B companies, increasing the user experience is an important step in increasing sales. B2B systems are living systems and have a shopping environment where trade continues around the clock. For this reason, user data must be processed under certain procedures and made a factor used to increase the user experience. For example, while the buyer is ordering from a product group he likes, the process may be interrupted somehow. Although it is possible to find various software solutions in such cases, the easiest method is undoubtedly the use of cookies.

Advantages of Using Cookies

When creating a cookie policy in B2B, the advantages of using cookies by the company should also be considered. So what are the advantages that are directly related to the cookie policy in B2B?

Login: Thanks to a cookie defined for a user logged into the B2B system, you can prevent the user from dealing with login procedures on his next visit.

Personalization: It is possible to determine personalized advertising strategies in the light of data obtained from cookies. To understand this method, which is frequently used by third-party cookies, in more detail; We can describe it as a short time after you search for a product you need, and you start seeing advertisements for that product.

Customer Tracking: Cookies are another way to analyze how your potential customers find your b2b platform, whether they come organically or through advertising, and their behavior on the site.

Views: The number of pages the visitor viewed on your b2b website can show you how serious the customer is in their buying activity. In addition, how often the visitor visits your site is also an important data and can be easily obtained through cookies.

Use of Cookies by Businesses

A B2B platform that makes use of cookies should clearly indicate their cookie policy to the visitor in B2B. Accordingly, the visitor must fully know and approve the saved cookies, how they work, what they are used for and their benefits. You can easily observe that b2b companies that make extensive use of cookies have a multiple-choice approval process for their customers regarding the cookie policy in b2b. This is also an indication that each platform shapes its cookie policy in b2b. In addition, the approval process of cookies, which is a legal obligation, must be approved by the visitor as he is fully responsible.

How to Prepare a Cookie Policy in B2B?

As we mentioned in the previous title, b2b companies are obliged to explain to their visitors in detail what and how cookies will be used, and to obtain approval. Sites generally use various warning methods and confirmation windows for this. The visitor, who clicks on this warning and the confirmation link in the windows, also accepts the b2b cookie policy determined by the seller. Cookies cannot be saved and used without the consent of the visitor.

Trizbi, Turkey's first and only B2B e-commerce ERP software, allows you to actively use cookies in its website service. In addition, it has features that allow you to show stylish warnings to visitors with customizable cookie approval methods and designs.



Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals