TikTok in the B2B Industry

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

TikTok in the B2B Industry


What is the Role of TikTok in the B2B Industry?

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.
Moreover, recent research by LinkedIn's B2B Institute has also proven that marketing strategies that appeal to an audience's emotions are far more effective than those that take a rational approach.

For B2B companies, rational marketing asks someone to take action and tells them exactly why they should do it, but the key is to create brand awareness using emotional marketing strategies.

What is TikTok?

TikTok is a social media platform that allows its users to prepare and share the videos they take with fun effects. The user base of TikTok, which entered our lives in 2016, generally consists of young people. For this reason, it has become even more important for B2B companies whose target audience is the young segment.

TikTok works on phones with iOS and Android operating systems and allows the videos to be shared on other social media platforms.

What are the Advantages of TikTok to B2B Companies?

Every social media platform has become the main channel of advertising activities with an increasing momentum especially in recent years. TikTok has also taken its share from this situation and has become suitable for conducting quality content and advertising activities. As we mentioned before, the platform, which generally has a young audience, has many advantages for B2B companies as well. To briefly mention these advantages;
1- Since it is a platform used by large audiences, B2B companies have a high success rate in brand recognition efforts,
2- It is effective in increasing the sales figures of B2B companies with the right planning,
3- It provides the opportunity to advertise with more suitable advertising budgets compared to other platforms. In this way, you can accelerate brand recognition efforts,
4- Thanks to the influencer marketing concept, you can reach your target audience,
5- Opportunities to communicate and interact with consumers are wide,
6- It is simple to attract consumer attention, provided that it keeps up with the ever-changing trends.

What Do B2B Companies Have to Do on TikTok?


The main purpose of social media platforms is to bring users together. B2B companies should also unite their audiences for this purpose and try every way to interact with them. Fortunately, TikTok sorts the comments under your posts in a special way, allowing you to interact with each commenter.
Engagement is the most important step for B2B companies to have a wider audience. For this reason, it is important that TikTok usage and interaction are high in the B2B sector.

Try to be Fun

On social media platforms, the content that attracts the most attention of the consumer is of course entertaining content. In this information age where traditional methods are rapidly retired; B2B companies also need to reveal their fun side and move away from the traditional.

Educate While Entertaining

Now people watch a content not only because they have watched it, but also because they think they can learn something from that content. Having informative and educational videos on your content is a great way to indirectly sell to potential customers. Thanks to this method, you can keep the attention of the consumer on your brand and social media accounts.

We tried to briefly explain the role of TikTok in the B2B industry and what B2B companies should do when using TikTok. As an extension of advertising and PR efforts, a shopping opportunity with a high user experience should also be offered. As Turkey's first and only B2B e-commerce software, Trizbi includes many services that maximize experience in terms of both management and usage.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.

Marketing Strategies for B2B

Marketing Strategies for B2B are systematic processes that set out how to achieve goals and allocate needed resources along the way, and guide team members in achieving goals