B2B Sales for Manufacturers and Suppliers

B2B Sales for Manufacturers and Suppliers

Due to technological developments and the realities of the period we live in, we are witnessing that economic mobility is becoming digital with each passing day. The B2B e-commerce sector is also among those who have had its share of this digitalization. According to researches, e-commerce volume has grown by 66% in our country in 2020, exceeding the 200 billion TL limit.

B2B Sales for Manufacturers and Suppliers

Reasons for B2B Sales for Manufacturers and Suppliers

Due to technological developments and the realities of the period we live in, we are witnessing that economic mobility is becoming digital with each passing day. The B2B e-commerce sector is also among those who have had its share of this digitalization. According to researches, e-commerce volume has grown by 66% in our country in 2020, exceeding the 200 billion TL limit. As such, it has become inevitable for new investments to be made in the sector, the reflection of technological innovations, and those who develop stronger marketing strategies to step forward. Of course, besides all these, there are some small factors that we can call a tip, so to speak, in addition to all these for B2B sales. In this article, we will try to compile suggestions that we can offer to manufacturers and suppliers for B2B sales.

1. Customer Focused and Personalized Selling

The "Customer Focused" approach, which we are used to hear in the service sectors in the past years, has started to appear in the e-commerce sector with the development of technology. This approach is an approach that promises a personalized shopping experience and therefore excludes a standard approach to the entire audience. By analyzing individuals one by one, it is possible to develop a wide variety of strategies, such as displaying suitable products, discounts based on past orders, and personalized campaigns.
Thanks to the special capabilities offered to us by today's technology, it is possible to direct customers to campaigns by sending customized e-mails in accordance with their personal analysis and to separate suppliers according to their participation in campaigns.

2. Cross Platform and Device Support

For B2B sales, you need to regularly analyze the data obtained. One of these analyzes is the devices and technologies that your customers use in order and sales transactions. A b2b platform with a high level of accessibility will provide you with ease of access to more customers. For example, many technologies can be used, such as a website that looks flawless on all mobile devices, providing ease of access via barcode or QR reader instead of complex address entries. Every person or institution that can access your website or application is a potential order candidate ...

3.Data Analysis

Perhaps the most obvious mistake made by companies dealing with B2b sales is that they do not pay attention to feedback. The golden rule of trade is to analyze the audience that chooses you correctly and to control their pulse regardless of the platform. The mechanisms where the products and their sellers can be voted on by the customers, the product is reviewed and interpreted, and customer satisfaction can be collected through feedback are very valuable to you. Fortunately, within the services offered by Trizbi, there are modules where you can easily collect all these feedbacks. By analyzing the data you collect, you will be able to develop corrections, improvements or strategies for product, supplier and customer experience issues.

4. Trust

Undoubtedly, the most effective way to create customer loyalty is to create a sense of trust. You should contact a customer you sell B2B through your representatives over time. You can also encourage the regular sales of your products, thanks to the loyalty programs you will put forward during these contacts. It is equally important to be attentive in choosing your representatives to the field and to ensure that they act in accordance with the approach strategies of your company.

We tried to convey our suggestions to manufacturers and suppliers for B2B sales. Before implementing all these suggestions, all the infrastructure you will need is offered by Trizbi. B2B module that meets all the needs of companies that want to make sales and services incorporating, world's first and only B2B E-Commerce ERP Software Trizb with you just finding the opportunity to concentrate your sales and your analysis will take care of Trizb the majority of the remaining business ...

You can contact us to get detailed information and to easily manage Trizbi and b2b sales processes.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.