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B2B Sales for Manufacturers and Suppliers

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B2B Sales for Manufacturers and Suppliers

Reasons for B2B Sales for Manufacturers and Suppliers

Due to technological developments and the realities of the period we live in, we are witnessing that economic mobility is becoming digital with each passing day. The B2B e-commerce sector is also among those that have had its share of this digitalization. According to research, e-commerce volume in our country grew by 66% in 2020, exceeding the 200 billion TL mark. As such, it has become inevitable for new investments to be made in the sector, the reflection of technological innovations, and for those who develop stronger marketing strategies to step forward. Of course, besides all these, there are some small factors that we can call tips, so to speak, in addition to all this for B2B sales. In this article, we will try to compile suggestions that we can offer to manufacturers and suppliers for B2B sales.

1. Customer-Focused and Personalized Selling The "Customer-Focused" approach, which we have been accustomed to hearing in the service sectors in recent years, has started to appear in the e-commerce sector with the development of technology. This approach promises a personalized shopping experience and, therefore, excludes a standard approach to the entire audience. By analyzing individuals one by one, it is possible to develop a wide variety of strategies, such as displaying suitable products, offering discounts based on past orders, and creating personalized campaigns. Thanks to the special capabilities offered by today's technology, it is possible to direct customers to campaigns by sending customized e-mails in accordance with their personal analysis and to segment suppliers based on their participation in campaigns.

2. Cross-Platform and Device Support For B2B sales, you need to regularly analyze the data obtained. One of these analyses involves understanding the devices and technologies your customers use in order and sales transactions. A B2B platform with a high level of accessibility will provide you with easier access to more customers. For example, many technologies can be utilized, such as a website that looks flawless on all mobile devices, or providing ease of access via barcode or QR reader instead of complex address entries. Every person or institution that can access your website or application is a potential order candidate...

3. Data Analysis Perhaps the most common mistake made by companies dealing with B2B sales is neglecting feedback. The golden rule of commerce is to analyze the audience that chooses you correctly and to stay in tune with them regardless of the platform. Mechanisms where the products and their sellers can be rated by customers, products are reviewed and commented on, and customer satisfaction is gathered through feedback are very valuable to you. Fortunately, within the services offered by Trizbi, there are modules where you can easily collect all this feedback. By analyzing the data you collect, you will be able to develop corrections, improvements, or strategies for product, supplier, and customer experience issues.

4. Trust Undoubtedly, the most effective way to create customer loyalty is to build a sense of trust. You should contact a B2B customer through your representatives over time. You can also encourage the regular purchase of your products through the loyalty programs you establish during these contacts. It is equally important to be attentive in selecting your field representatives and to ensure that they act in accordance with your company’s approach strategies.

We have tried to convey our suggestions to manufacturers and suppliers for B2B sales. Before implementing all these suggestions, all the infrastructure you need is offered by Trizbi. The B2B module that meets all the needs of companies that want to make sales and provide services, the world's first and only B2B E-Commerce ERP Software, Trizbi, allows you to concentrate on your sales while Trizbi takes care of the majority of the remaining business...

You can contact us to get detailed information and to easily manage Trizbi and B2B sales processes.

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