In social media, there are many different strategies that B2B companies should implement to acquire new customers. Even though your target audience consists of companies, since inter-company trade is conducted, the fact that the products you produce are liked and demanded by consumers is the primary reason that will motivate other companies to engage with you.
Usage Suggestions for B2B Companies on Social Media
Set Goals and Choose Social Media Platforms
Determine your expectations and the social media platforms on which you will operate based on the marketing activities you plan to carry out. Remember, it will be easier to achieve the results you want when you set clear goals.
Since you do not aim to sell products directly, unlike B2C companies, you can focus on increasing brand awareness, acquiring customers, and providing support for your B2B company on social media.
You can significantly lighten your workload by deciding which social media platforms are most suitable for achieving your goals. For example, you can choose platforms such as Facebook, Twitter, and Instagram, which are popular with consumers, to indirectly attract the attention of other companies by creating demand for your products. Alternatively, you can conduct your activities on a platform such as LinkedIn to reach companies that would like to purchase your products directly.
Prepare Your Social Media Profile Information in Detail
Whether it is a company or a consumer, reliability will be the most important criterion for forming an opinion about or purchasing a product. In social media, B2B companies should present all the details in their profiles and provide detailed and reliable information about both the brand and the product. By sharing the details of your website in your profile, you can encourage people and companies visiting your profile to visit your website.
Create Your Color and Visual Themes
It is an effective method to create a theme using colors that are associated with your product and brand on social media. This not only enhances the professionalism of your brand but also showcases how serious and professional you are in this business to the curious eyes that visit your profile.
Create Your Content Plan
The biggest mistake made by B2B companies on social media is undoubtedly random and unplanned posts. Companies aiming for success plan what kind of content will be shared from which social media account, on which day and time the content will be shared, and the frequency of posts on a calendar.
Maintain Continuity
One of the important aspects for B2B companies is continuity. Since social media platforms used by millions of people are constantly changing, brands need to keep up with this change. While daily sharing is recommended, if there isn't enough content, posts can be spread throughout the week. The key is to be consistent with the days you choose for sharing. This cycle will make it easier for you to gain more interaction and followers.
Share End User Comments
Although you do not sell directly to the end user, you can access and share comments made by end users about your products. These comments can become a part of your content strategy, helping to increase brand awareness and demonstrate customer satisfaction.
Use Video Content
B2B companies often create professional video content for promotional purposes. By using these videos, you can produce quality content suitable for your social media accounts. This method is effective for both sharing on your own account and for use in advertising activities on social media platforms. Keep in mind that video content is the type of sharing that receives the most feedback and interaction on social media today.
With Trizbi, Turkey's first and only B2B e-commerce ERP software, you can offer the best service to companies that show interest in your products on social media. Contact us to take advantage of the high-level opportunities offered by this software, which includes all the modules and services required for B2B platforms.
