Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function. For this reason, a new approach has been adopted by using both content producers and famous faces. This method also supports the demand for the product, but its main goal is to increase brand awareness. So, what are the advantages of the storytelling method in the B2B industry and how does it contribute to brand awareness? Let's look for an answer to this question together.
What is Storytelling? In Which Sectors Is It Used?
Storytelling is known as storytelling in our language. It is an art in which the speaker's tone of voice, mimics and gestures, the topic and sentences he chooses are designed to give a message to the listener. Today, we see this art frequently in commercial areas. From a commercial perspective, storytelling tells why the company's products and services should be preferred, the brand's history and goals; It aims to establish an emotional bond between the brand and the listener. In the B2B industry, storytelling increases brand recognition while making significant contributions to product and service sales.
What are the Points to Consider While Writing Storytelling Texts in the B2B Industry?
Writing meaningful texts in general; It is a challenging process as it is about to mobilize different audiences. Writing storytelling texts in the B2B industry requires a separate skill. Ultimately, the speaker must not just tell a story, but must work to activate the listener. The points to be considered while writing storytelling texts are as follows:
1- The target audience should be analyzed well and a narrative should be made that will appeal to the emotions of the audience.
2- Care should be taken to include the right emotional triggers in the message conveyed.
3- After watching the content, catchy, realistic messages should be able to stay in the mind of the audience.
4- No matter how difficult the subject is, it should be aimed to make the narration simple and understandable.
5- Care should be taken to ensure that the text presented is original.
6- As we said at the beginning, a product-oriented narrative should not be made.
7- It should inspire.
8- In the narration, broad plural expressions should be used instead of the first person singular.
9- There should be a story and expressions that will activate the emotions that will bring the brand and the audience together on a common denominator.
10- Various visual tools that will trigger visual memory should be used at the same time while narrating.
What is the Importance of Using Storytelling in the B2B Industry?
In fact, many direct and indirect reasons can be mentioned in this title. However, we tried to gather the subject under three main headings in order to prevent you from getting lost in the details:
Persistence in a competitive environment: Our country is rapidly digitalizing in every field. The biggest change caused by digitalization is undoubtedly the increasing competition between digitalizing companies. The use of storytelling in the B2B sector allows it to establish an emotional bond between the brand and the target audience, and therefore ensures its permanence in the competitive environment.
Increasing recognition: Every individual wants to work with brands that have analyzed their emotions well and feel close to them, and informs their surroundings about that brand. As in other sectors, storytelling in the B2B sector also supports WOM (Word of mouth) marketing management.
Connecting: It is very important to establish bonds between individuals as well as between companies. Just as we want to meet more with the people with whom we connect, companies in the B2B sector prefer to shop more with the companies with which they are connected.
B2B platforms, which enable companies to bring together and trade, should also include elements that support marketing methods. Trizbi also offers its users many modules and services that support the marketing activities of companies.
