The first page where an e-commerce company can express itself to its customers is undoubtedly the "About Us" page. A user visiting your website for the first time may want to learn more about your company before they start shopping. At this point, welcoming them with a carefully prepared "About Us" page plays a key role in increasing your sales and customer base. So how should the "About Us" page be prepared? In this article, we will explore this question together.
Tell Your Story
People appreciate brief information about the journey your company has taken from its inception to the present day. Sharing your story with key dates and events from your company's history creates a sincere and reassuring effect on your customers.
Decide on the Language You Will Use for the About Us Page
The tone of the "About Us" page is crucial in determining how to communicate with your audience. The language, which should be decided based on a correct analysis of the target audience, can have an adverse effect if used incorrectly. Today, many "About Us" pages use either a serious or friendly tone, depending on the industry and company profile. Several key factors should be considered, but the most important is the average age of your target audience. If your target audience consists of young people, you should use a fun and engaging language. If the average age is middle-aged or older, a more serious and clear language may be more appropriate.
Include Your Team on the About Us Page
Behind the added value produced by your company are the people who work hard to achieve your goals. Including your team on the "About Us" page is a great way to build trust. While it may not be possible to include all employees, showcasing at least key team members can positively impact visitors. Just as customers are greeted by clerks, cashiers, and other staff in physical stores, seeing the faces behind your virtual store fosters trust.
Add Customer Reviews
In today’s e-commerce ecosystem, customers often read reviews before purchasing a product. Customer comments, written by people sharing their past experiences with your company and products, are invaluable. Displaying these comments prominently can positively influence new customers' perceptions.
Upload In-House Photos or Videos
E-commerce companies can still seem mysterious to some people. Even though aspects like working conditions, physical warehouses, and office layouts may not be essential for these companies, showing transparency through photos or videos helps people feel a connection with your company.
Make Your About Us Page Easily Accessible
Customers shouldn’t have to search through your website to find information about your company. The "About Us" page should be visible and easily accessible to quickly establish transparency and trust, as well as increase brand recognition.
Highlight Important Developments About Your Company
When telling your story on the "About Us" page, it’s important to include significant milestones and transformations your company has experienced. Sharing these developments helps convey the growth and evolution of your business.
Keep the Page Updated
Companies are dynamic entities that change over time. Therefore, the information on your "About Us" page may become outdated. Your field of activity, vision, and mission can evolve. Regularly updating your "About Us" page ensures that customers receive accurate and up-to-date information.
SEO
The "About Us" page should be carefully prepared with SEO in mind, just like all the pages on your website. By following correct grammar rules, SEO-friendly content guidelines, and other best practices, your "About Us" page can help search engines rank your site higher.
You can easily prepare your "About Us" page on the website offered by Trizbi e-commerce ERP software and publish it so that your customers can view it.
