The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website. At this point, greeting them with a carefully prepared about us page plays a key role in increasing your sales and customer base. So how should an about us page be prepared? In this article, we will try to answer this question together.
Tell Your Story
People like brief information about the processes your company has gone through from the past to the present. Creating your story with milestone dates and small events from the establishment of your company to the present creates a sincere and reassuring effect on your customers.
Decide on the Language You Will Use for Your About Us Text
The narrative language to be used is of key importance when answering the question of how to prepare an about us page. The narrative language that can be decided by correctly analyzing your target audience can have an adverse effect when used incorrectly. Today, it is possible to see many about us pages that use serious or sincere language depending on the sector and company profile. Of course, there are a few key factors here, but the most important one is the average age of your target audience. If your target audience consists of young people, you should use a fun language that does not bore them, and if they are middle-aged or older, you should use a more serious and clear language.
Include Your Team in the About Us Page
You should also include the people who work hard to achieve your goals behind the added value your company produces on your about us page. Of course, you may not have the chance to include all your employees on a single page, but people want to see, know and trust the people they shop with. Just as they are greeted by clerks, cashiers and similar employees in physical stores, seeing at least authorized faces in your virtual store has a positive effect.
Add Customer Reviews
In today’s e-commerce ecosystem, people also spend time on reviews before purchasing a product on a website. Customer reviews are important information written by people who share their past experiences with both your company and the products you sell. Placing the reviews in an area where they can be easily seen by new customers and having the customer read them will positively change the person’s perception.
Post In-House Photos or Videos
E-commerce companies are still mysterious to people. Although issues such as working conditions, physical warehouse and office layout are not essential in these companies, the transparency you show will create a sense of connection with your company.
Make Your About Us Page Easy to Access
People shouldn’t have to navigate between pages to get information about your company. The about us page should be in a visible and easily accessible place on the site to quickly establish an environment of transparency and trust and to increase the visibility of your company.
Write Down Important Developments About Your Company
At the very beginning of our article titled How to Prepare an About Us Page, we mentioned that it is important to tell your story. Therefore, when telling your story, you need to convey the dates and what happened regarding the changes and transformations your company has experienced from the beginning to the present.
Keep the Page Updated
Companies are living organisms that change from day to day. Therefore, the information on the about us page you prepared today may lose its validity in the coming period. Your field of activity, vision and mission may be affected by these changes and may change. Therefore, it is important to update your about us page regularly so that you can provide accurate information to customers.
SEO
The About Us page, like all the pages that make up your website, is a page that should be prepared carefully in terms of SEO. An About Us page prepared in accordance with correct grammar rules, SEO-friendly content rules and other rules can list your site higher in search engines.
On the website offered to you with Trizbi e-commerce ERP software, you can easily prepare your about us page and publish it for your customers to view.
