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The Place of Instagram in B2B

Instagram, where photos and videos were once shared by users without a specific purpose, has evolved with many innovations that now allow brands to promote their products and acquire customers.

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Instagram's Place in B2B Marketing

Instagram, where users used to share photos and videos without a specific purpose in the past, continues to develop over time with many innovations that allow brands to promote and gain customers. You may think that companies dealing with B2B usually prefer the LinkedIn platform, but Instagram is one of the best digital tools for brand promotion, development and growth. Usually, the most heard comment is “our target audience is not there”. However, unless your target market is extremely narrow, your audience is on Instagram. The decision makers you sell to are probably using Instagram, and most b2b companies are missing out on a great opportunity by ignoring this fact.

Companies that value Instagram usage in B2B should not forget that even though they seem to target individuals, each new individual can mean a new business partnership. The picture that emerges with the statistics is that the number of visitors and followers of B2B companies is increasing day by day.

What Strategy Should B2B Marketers Implement on Instagram?

Companies that want to provide effective solutions in Instagram usage in B2B should adopt unconventional strategies and abandon traditional methods. Since our age is the age of consumption, it is an undeniable fact that there is a parallelism between the quality of the content to be viewed by the user and the success of Instagram strategies in B2B. Similar to the Instagram usage of standard e-commerce sites, content enriched with quality visuals or videos should be used in Instagram profiles in B2B, where accurate information about the products is provided.

When using Instagram effectively in B2B, do not expect a high-level audience all of a sudden. In a very crowded environment, people will notice you slowly. Therefore, you should be patient and do not give up on the quality of your posts, the continuity of your posting cycle with a certain standard, and ultimately, plenty of interaction.

Creating an Instagram profile that is full of quality content and detailed information is one of the keys to success in Instagram usage in B2B. Companies have long decision-making processes on a product, so make sure your Instagram profile is prepared in a way that will guide them to the right decision.

Two Benefits of Instagram for B2B Brands

The added value that Instagram usage in B2B will provide to your company can be divided into two categories. These categories are:

1. Building Trust with Your Audience

Instagram algorithms are built to encourage interaction. The biggest benefit of this is that you can build trust with your potential audience through interaction. Instagram also allows you to share snippets of your company’s daily life, adding a personal touch to your overall image, and encouraging transparency.

Build trust by sending potential customers a message to thank them for liking your photo. People will appreciate the fact that you took the time to message them and will be motivated to come back.

2. Increase in Traffic to Your Site

You can also use Instagram, which is visited by an average of one billion people per month, to drive traffic to your site. There is nothing natural about using Instagram in B2B for the purpose of gaining new audiences. In this context, no matter which country you serve, it is quite easy to start getting traffic from that country.

B2B Instagram Profile Creation

When creating an Instagram profile in B2b, it is useful to create an Instagram for Business profile. In this way, you will have the opportunity to use Instagram's different additional features and detailed statistical data specific to businesses. Let's not forget, do not forget to add your web address to your Instagram profile.

Would you like to greet potential customers who will visit your site through your social media accounts with a stylish and powerful website offered by Trizbi? Trizbi also offers a website service that is mobile compatible and has all the modules needed for b2b.

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