Today, when we think of social media platforms, we think of websites where people connect with each other, express their opinions on various subjects, or find old acquaintances, and we are right. However, one social media platform has a more limited audience but wields great power, serving a completely different purpose by bringing the business world together. Yes, we are talking about LinkedIn. When discussing a B2B LinkedIn strategy, it is crucial to understand what to focus on within this platform that unites the business community.
Although LinkedIn has a relatively limited user base of around 300 million, statistical data shows that companies active on this platform are 50% more likely to purchase a product or service than those that are not. In other words, companies that effectively use the LinkedIn platform do so either to recruit qualified personnel or to find new products and services to add to their catalogs, and they are generally quite successful in these endeavors.
Tips for Developing a LinkedIn Strategy
If you are involved in B2B e-commerce and want to develop a successful strategy on the LinkedIn platform, we have outlined some key points to consider below. When developing a B2B LinkedIn strategy, you can use this list as a foundation and customize it with your own unique touches. Pay attention to the content you offer to your customers: the content must engage your target audience, as content is the key to your online business strategy.
Organic Content
Publishing organic content is much more effective on LinkedIn than other types. The more you post, the more you lay the foundation for building your B2B LinkedIn strategy.
The Needs and Wants of Your Target Audience
Consider your audience's desires and needs when planning a B2B LinkedIn strategy. We recommend developing an approach that prioritizes your audience when publishing content.
Socialize Your Campaigns
Ensure that the campaigns you run on your B2B e-commerce platform are also promoted on your social media accounts. Campaigns can attract the attention of companies active on LinkedIn and reward the time you spend on social media.
Your Way of Using LinkedIn
When targeting specific audiences through your personal and business accounts, try to use LinkedIn similarly to how you use Facebook and Twitter.
New Sharing Channels
The success of your B2B LinkedIn strategy depends on how many profiles your content reaches. Therefore, try sharing your company’s posts through your personal accounts as well. This adds another link to the chain and increases the likelihood of your content being viewed by more people.
Relevance
Relevance is the foundation of your B2B LinkedIn strategy. Ensure that your content is always relevant to your audience because relevance determines whether or not the audience will engage with you over time. Adjust the posting frequency if necessary. While there isn't a perfect number of posts for everyone, the average post frequency on LinkedIn is five posts per week for organic content. However, always remember that it's the quality and relevance of your content, not the quantity, that define your success. LinkedIn's algorithm doesn’t rank content the same way Facebook does; only your group members, connections, and followers will see your post. Whether it gains engagement depends on the quality of the content.
If you do not have any B2B e-commerce software, you may find it difficult to allocate time or extra resources to B2B LinkedIn strategies. With Trizbi B2B e-commerce software, the first of its kind in Turkey, you can easily access all the modules and services you need to manage your B2B platform. This way, you can devote more time and fewer resources to developing and implementing your B2B LinkedIn strategy.
