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TikTok's Role in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler, and more aligned with the emotions of the target audience. Although it may seem to lag behind other social media platforms, the common opinion of experts is that its potential is much greater.

CONTENTS

What is TikTok's Role in the B2B Industry?

The use of TikTok in the B2B sector is an important step for B2B companies in developing content marketing tactics that are freer, simpler and more in line with the emotions of the target audience. Although it seems to be lagging behind other social media platforms, the consensus of experts is that it has much more potential.

Moreover, recent research by LinkedIn’s B2B Institute has proven that marketing strategies that appeal to an audience’s emotions are far more effective than those that take a rational approach.

Rational marketing for B2B companies asks a person to take action and tells them exactly why they should do it, but the real deal is creating brand awareness using emotional marketing strategies.

What is TikTok?

TikTok is a social media platform that allows its users to prepare and share videos they shoot with fun effects. TikTok, which entered our lives in 2016, has a user base that is mostly young. For this reason, it has become even more important for B2B companies, especially those whose target audience is young.

TikTok works on phones with iOS and Android operating systems and allows the prepared videos to be shared on other social media platforms.

What are the Advantages of TikTok for B2B Companies?

Every social media platform has become the main medium of advertising activities, especially in recent years with increasing momentum. TikTok has also been affected by this situation and has become suitable for advertising activities with quality content. As we mentioned before, the platform, which generally has a young audience, also has many advantages for B2B companies. To briefly touch on these advantages;

Since it is a platform used by large masses, the success rate in brand recognition activities by B2B companies is high.
It is effective in increasing the sales figures of B2B companies with correct planning,
It allows you to advertise with more affordable advertising budgets compared to other platforms. In this way, you can accelerate brand recognition efforts,
Thanks to the influencer marketing concept, you can reach exactly the audience you target.
Opportunities to communicate and interact with consumers are wide,
Attracting consumer attention is simple, provided you keep up with ever-changing trends.

What Should B2B Companies Do on TikTok?

Interact

The main purpose of social media platforms is to bring users together. B2B companies should also unite their audiences in line with this purpose and try every way to interact with them. Fortunately, TikTok sorts the comments under your posts in a special way and allows you to interact with each commenter.

Interaction is the most important step for B2B companies to have a wider audience. Therefore, TikTok usage and interaction are important in the B2B sector .

Try to be fun

On social media platforms, the content that attracts the most attention from consumers is, of course, entertaining content. In this information age where traditional methods are rapidly retiring; B2B companies also need to reveal their entertaining aspects and move away from the traditional.

Educate While Entertaining

Nowadays, people watch content not just for the sake of watching it, but also because they think they can learn something from it. Having informative and educational videos in your content is a great way to indirectly sell to potential customers. With this method, you can constantly keep the consumer's attention on your brand and social media accounts.

We tried to briefly explain the role of TikTok in the B2B sector and what B2B companies should do when using TikTok. As an extension of advertising and PR activities, a shopping opportunity with high user experience should also be offered. Trizbi, as Turkey's first and only B2B e-commerce software, includes many services that maximize the experience in terms of both management and use.

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