How about a detailed analysis of what these three abbreviations, namely B2B, B2C and C2C, which have become a part of the daily life of those who deal with e-commerce? Lets start then…
B2B is the abbreviation of the English name Business to Business, which refers to the marketing and sales activities between companies. It is the roof where manufacturers or importers meet with companies acting as dealers, distributors and distributors, expressing the intermediate layer where they work to infect the consumer with their products. At this point, it is useful to explain in which situations the b2b business model is preferred.
Manufacturing enterprises must continuously supply the raw materials they need. For example, a company that produces plastic has to procure the plastic raw material it uses in production from companies such as Petkim or from foreign vendors through b2b platforms such as Alibaba.com.
It is the situation when a company takes the responsibilities that it does not want to undertake for various reasons from other companies or companies. For example, instead of setting up a kitchen for staff meals, a company that has an agreement with a catering company and a catering company have cooperated for functional or operational reasons.
A manufacturer or distributor may sell all of their products to a retail company to sell, instead of contacting the consumer for the sale of their products. For example, the dishwashing detergent manufacturer has an agreement with chain markets.
Today, all companies that want to continue their activities in a healthy way have to work in the b2b business model. Except for certain exceptions, all producers prefer the wholesaler-retailer business model in order to bring their products together with the consumer or purchase raw materials from a company that produces raw materials to obtain raw materials.
Unlike the business model mentioned above, B2C is the abbreviation “Business toCustomer” with its English name, which refers to the commercial activities between the producer and the consumer. Today, we make purchases from companies operating in the b2c business model in our individual shopping. In order to better understand the B2C model, it is useful to give examples of how businesses that use this method work. Today, companies come up with the B2C business model in two ways. These are;
The n11, Hepsiburada, Trendyol and similar platforms you use for your individual shopping are platforms where manufacturers and distributors contact the consumer directly and sell their products with the b2c business model.
They are e-commerce platforms that manufacturers or distributors set up and operate on their behalf. The seller undertakes almost all the work and responsibility such as the management of the system, undertaking and managing the expenses for advertising and promotion purposes, and the provision of after-sales services, and sells its products to the consumer through its website or application.
The e-commerce sector, which increases its volume every year in our country, provides many benefits and advantages for both sellers and end users, thanks to the technology and opportunities that develop day by day. To briefly explain these benefits and advantages;
1. Thanks to e-commerce, any company, regardless of scale, can sell its products anywhere in the world. Even in cases where it is physically impossible to bring the customer to the store, the customer can be brought together with the product thanks to e-commerce.
2. Fiziksel bir mağazanın pek çok gideri bulunmaktadır. B2C ile bu giderlerin pek çoğundan kurtulmak mümkündür.
3. Günümüzde hemen hemen her iş kolunda olduğu gibi ticarette de analiz önemli bir yer tutmaktadır. Ürünlerinizi tercih eden profillerin analizi sayesinde ürünlerinizde yapacağınız değişiklik ve geliştirmeleri, kampanya ve promosyonlara çok erken bir dönemde karar vererek harekete geçme olanağına sahip olursunuz.
C2C is the name given to “CustomertoCustomer” in English and “Consumer to Consumer” in Turkish. In this business model, which emerged in parallel with the development of e-commerce, the consumer sells a previously purchased product to another consumer. The product sold can be new or second-hand. There is no obligation to issue invoices for sales made in this e-commerce model.