What is B2B, B2C and C2C? What are the Differences?

What is B2B, B2C and C2C? What are the Differences?

How about a detailed analysis of what these three abbreviations, namely B2B, B2C and C2C, which have become a part of the daily life of those who deal with e-commerce? Lets start then…

What is B2B, B2C and C2C? What are the Differences?

How about a detailed analysis of what these three abbreviations, namely B2B, B2C and C2C, which have become a part of the daily life of those who deal with e-commerce? Lets start then…

What is a B2B Business Model?

B2B is the abbreviation of the English name Business to Business, which refers to the marketing and sales activities between companies. It is the roof where manufacturers or importers meet with companies acting as dealers, distributors and distributors, expressing the intermediate layer where they work to infect the consumer with their products. At this point, it is useful to explain in which situations the b2b business model is preferred.

1. Raw Material Supply

Manufacturing enterprises must continuously supply the raw materials they need. For example, a company that produces plastic has to procure the plastic raw material it uses in production from companies such as Petkim or from foreign vendors through b2b platforms such as

2. Collaborations Established for Functional Reasons

It is the situation when a company takes the responsibilities that it does not want to undertake for various reasons from other companies or companies. For example, instead of setting up a kitchen for staff meals, a company that has an agreement with a catering company and a catering company have cooperated for functional or operational reasons.

3.Wholesaler Retailer Business Model

A manufacturer or distributor may sell all of their products to a retail company to sell, instead of contacting the consumer for the sale of their products. For example, the dishwashing detergent manufacturer has an agreement with chain markets.

Today, all companies that want to continue their activities in a healthy way have to work in the b2b business model. Except for certain exceptions, all producers prefer the wholesaler-retailer business model in order to bring their products together with the consumer or purchase raw materials from a company that produces raw materials to obtain raw materials.

What is the B2C Business Model?

Unlike the business model mentioned above, B2C is the abbreviation “Business toCustomer” with its English name, which refers to the commercial activities between the producer and the consumer. Today, we make purchases from companies operating in the b2c business model in our individual shopping. In order to better understand the B2C model, it is useful to give examples of how businesses that use this method work. Today, companies come up with the B2C business model in two ways. These are;

1. Virtual Marketplaces

The n11, Hepsiburada, Trendyol and similar platforms you use for your individual shopping are platforms where manufacturers and distributors contact the consumer directly and sell their products with the b2c business model.

2. Virtual Store

They are e-commerce platforms that manufacturers or distributors set up and operate on their behalf. The seller undertakes almost all the work and responsibility such as the management of the system, undertaking and managing the expenses for advertising and promotion purposes, and the provision of after-sales services, and sells its products to the consumer through its website or application.

The e-commerce sector, which increases its volume every year in our country, provides many benefits and advantages for both sellers and end users, thanks to the technology and opportunities that develop day by day. To briefly explain these benefits and advantages;

1. Thanks to e-commerce, any company, regardless of scale, can sell its products anywhere in the world. Even in cases where it is physically impossible to bring the customer to the store, the customer can be brought together with the product thanks to e-commerce.

2. Fiziksel bir mağazanın pek çok gideri bulunmaktadır. B2C ile bu giderlerin pek çoğundan kurtulmak mümkündür.

3. Günümüzde hemen hemen her iş kolunda olduğu gibi ticarette de analiz önemli bir yer tutmaktadır. Ürünlerinizi tercih eden profillerin analizi sayesinde ürünlerinizde yapacağınız değişiklik ve geliştirmeleri, kampanya ve promosyonlara çok erken bir dönemde karar vererek harekete geçme olanağına sahip olursunuz.

What is the C2C Business Model?

C2C is the name given to “CustomertoCustomer” in English and “Consumer to Consumer” in Turkish. In this business model, which emerged in parallel with the development of e-commerce, the consumer sells a previously purchased product to another consumer. The product sold can be new or second-hand. There is no obligation to issue invoices for sales made in this e-commerce model.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.