Target Market Selection in B2B

Target Market Selection in B2B

If you are a company that enters the B2B business model from scratch or wants to improve its product range in order to strengthen its current status, we recommend that you do not ignore the importance of setting a target market in b2b. The target market in B2B is the market that is likely to be interested in the products and services you offer for sale, has a high probability to buy, and where the audience your company would like to work with.

Target Market Selection in B2B

If you are a company that enters the B2B business model from scratch or wants to improve its product range in order to strengthen its current status, we recommend that you do not ignore the importance of setting a target market in b2b. The target market in B2B is the market that is likely to be interested in the products and services you offer for sale, has a high probability to buy, and where the audience your company would like to work with. When the target market is determined, you will have the chance to take steps that will increase your chances of success by creating strategies in line with your own internal dynamics.

Definition and Strategies of Target Market Selection in B2B

In B2b, target market selection is the process of determining the target audience to market products and services in the light of the data obtained and using the most appropriate strategy that we will discuss below. After selecting the target market, you will have the chance to determine your potential competitors and the situation of your competitors by narrowing the data obtained specifically for this group. It is possible to diversify your products and services by examining the products and services offered by your target audience and your competitors and finding suitable gaps. As we said at the beginning, there are 4 different accepted strategies applied for target market selection in b2b. To explain them briefly;

Single Market (Intensive Marketing) Strategy

It is a strategy where only a part of the segmented market is targeted according to certain criteria and this segment is considered as the target market. In this strategy, marketing strategies are developed according to a single category and people who are likely to show interest in the products and services offered in this category.

Multi-Market (Differentiated Marketing) Strategy

The strategy by dividing the market into segments and seeing each of these segments as separate target markets is called a multi-market strategy. The biggest goal of this market is to increase trade volume and profitability by offering products suitable for different groups of audiences. Again, the biggest disadvantage of the same strategy is that activities such as developing a separate marketing mix for each department, conducting research and engineering studies increase costs.

Whole Market (Undifferentiated Marketing) Strategy

This strategy, also known as undifferentiated marketing strategy, handles the whole market as a whole. B2b e-commerce platforms, which aim to reach and sell to the widest possible audiences, adopt this strategy. Although it is a suitable method for companies that sell standard products, the target audience consists of people who do not look for difference.

Niche Market (Narrow Segment Marketing) Strategy

In the niche market, which is the smallest unit of the market, a unique audience with unique needs is targeted. This market, which is often ignored by large companies, can have a narrow volume and serious risks if not followed properly.

Things to Consider During Target Market Selection in B2B

Observe the Conditions of the Target Market

The demands and needs of the individuals that make up the target market can change at any time. For this reason, in order for your b2b platform to be successful, you should consider these changes at all times and regularly observe the conditions of the target market you have determined.

Examine the Competitors and Competition Conditions

After determining the target market, you should also analyze your competitors operating in that market. It is possible to establish strategies for the future by examining the opportunities, product range and past activities of your competitors.

Evaluate the features of your products and services

Consider what features your products and services have that will make them stand out from your competitors and what you can do in the field of innovation. It is useful to take precautions without forgetting that a product that can meet the demands and needs today may become out of date in the near future.

Pay attention to the expectations of the target audience

Customers are undoubtedly the key actors that determine the future of your B2B platform. What are the expectations of your customers from your company and your products? You need to be able to answer this question and design your products and services to answer this question. This will increase both the loyalty among companies and the reliability of your company.

Thanks to the Trizbi b2b erp software, you will have many tools that you can use in determining the target market in b2b. You can easily use the data provided by the various statistics and reporting modules offered by the software to determine the correct target market and to take your b2b business one step further.


Storytelling in the B2B Industry

Storytelling in the B2B industry is a new method that has recently been included in our lives in the field of marketing. The subject discussed in this method is to explain a subject that will make associations with the product rather than the product, by an expert on the screen. In the e-commerce sector, where competition is increasing day by day, completely product-oriented approaches no longer function.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer the products to the buyers at much better prices due to the exchange rate difference.

TikTok in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler and more compatible with the emotions of the target audience. Although it seems to be behind other social media platforms, the common opinion of the experts; its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question of what is a cookie. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system to recognize the visitor on his next visit, there may also be data required to increase the user experience.

Conversion Rate Optimization

Conversion rate optimization (CRO) means increasing the likelihood that a user will complete a seller-set goal on a B2B website. This could be buying a product, requesting a quote or something similar and is vital to converting the visitor into a potential b2b customer.

Sitemap Creation in B2B

Sitemap Creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by the search engine algorithm and provide data that should or should not be included in the ranking.

How should the “About Us” Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the about us page. A user visiting your website for the first time may want to have an idea about your company before they start shopping on your website.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to come together. For this reason, legal arrangements have been made in order to protect the interests of both the buyer and the seller, and the necessity of a distance sales contract has emerged.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop in the light of these strategies. This situation usually develops when b2b companies organize various campaigns and create an element of preference for their potential customers.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that customers are also companies and both their sales and production run parallel to the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies are included in the b2b ecosystem. The purpose of all of them is clear; to be at the top of the market. So what steps should be taken in identifying and implementing appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have tried to summarize the issue in six items.

Instagram in B2B

Instagram, where photos and videos were shared by users without a specific purpose in the past, continues its development with many innovations that allow brands to promote and acquire customers in the process.

B2B Software

B2B software is the program that provides the infrastructure needed to manage all processes in the b2b system established for e-commerce from company to company. Today, in an environment where technology is in every pocket, b2b software and integrated b2b system should be easily viewed on phones, tablets and computers and should not lose their functionality.

B2B on Social Media

In social media, it is possible to talk about many different strategies that b2b companies should implement in order to acquire new customers. Even though your target audience is companies, since inter-company trade is carried out, the fact that the products you produce are liked and demanded by the consumer is the main reason that will motivate other companies.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people meet each other, express their opinions about a subject or find old acquaintances, and we are right. One of the social media platforms, on the other hand, has a more limited audience but great power, serving a completely different purpose and bringing business life together.