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B2B E-Commerce Guide

B2B E-Commerce Guide

B2B e-commerce is all activities that enable companies to shop with each other through websites or applications.

B2B E-Commerce Guide

What is B2B E-commerce? What Are The Differences From Classic E-commerce?

B2B e-commerce encompasses all activities that enable companies to conduct business with each other through websites or applications. The biggest difference between B2B e-commerce and traditional e-commerce is that the end user is not involved in this model. The products or services sold can be raw materials, intermediate goods, or ready-to-consume goods.

In an environment where consumption and consumer habits are constantly evolving, the fast functioning of the supply chain has become one of the most important requirements, alongside the presentation of products to the consumer. A traditional supply chain, where sellers purchase products by physically inspecting them at the manufacturer's location, using manual payment methods, and managing critical processes like logistics, could not be expected to comply with today's dynamic trade environment.

At this point, we refer to the emerging model as B2B e-commerce, which aims to provide a more advantageous shopping experience for businesses, ensure that purchased products or services reach the consumer more quickly, and make the product supply process more efficient for sellers. In the B2B e-commerce system, the manufacturer offers products or services on a website or mobile infrastructure, where sellers can select the items they wish to sell from a curated list. The products are then delivered to the seller through various methods. Moreover, this entire process can be managed from the seller's own location at their convenience.

B2B e-commerce involves a comprehensive set of processes. In addition to product and service management, order management, collection management, and logistics management, there are essential background functions such as accounting, customer relations, and call center services that are integral to the process. The key to success in this context is to ensure that technology support is not neglected while managing these processes.

TRİZBİ B2B E-COMMERCE

With all the features and additional services mentioned above, Trizbi is a key software solution developed specifically for B2B e-commerce. Whether you are a manufacturer selling to your dealers or a platform where manufacturers and sellers come together, Trizbi offers numerous advantages and flexibility in B2B e-commerce management.

WEBSITE

Trizbi offers an integrated B2B e-commerce website service. The website is the heart of the B2B e-commerce ecosystem. The software team, aware of this, has developed original, stylish, and 100% compatible websites with various themes. Your dealers can access their private management panel on your website with their access passwords, perform basic operations such as detailed product reviews and purchases, respond to your offers, and communicate with you.

B2B MANAGEMENT

B2B management has never been easier! Thanks to the core functions of B2B e-commerce, including e-commerce, e-collection, field sales, product and order management, and modules filled with various tools to increase your sales.

ACCOUNTING MANAGEMENT

Like every company, B2B e-commerce companies' financial records are crucial. With Trizbi's financial tools, you can easily manage your income and expense balances, current accounts, cash, bank records, e-invoices, maintain your finance diary, and prepare various reports to keep your marketing strategies and investments under control.

INTERACTION WITH YOUR CUSTOMERS

As in every e-commerce model, the most important factor in B2B e-commerce is the human element. Your customers are the key to shaping your future, and the strength of the relationships you build with them is the most significant investment you can make. In this context, the Trizbi B2B e-commerce system includes a module specifically designed for customer relations. Tools such as dealer management, dealer applications, visit and contact records, mass mail or SMS sending, lists, and surveys contribute significantly to your business development by facilitating interaction with your customers.

HUMAN RESOURCES

You need a dedicated team to manage your company and B2B e-commerce system. Tasks such as creating a personal file for each team member, keeping information up-to-date, tracking personal leave, health reports, advance and salary payments, and legal rights can be cumbersome without software support. The Trizbi B2B e-commerce solution has been specifically designed to help you easily manage and monitor all these processes, preventing potential legal issues in the future with its integrated human resources module.

LATEST BLOG POSTS

Storytelling Method in the B2B

Storytelling in the B2B industry is a new method that has recently been introduced into the field of marketing. This method involves an expert on the screen discussing a topic that creates associations with the product rather than focusing solely on the product itself. In the e-commerce sector, where competition is increasing day by day, purely product-oriented approaches no longer suffice.

Selling Abroad with B2B

Selling abroad with B2B is a factor that increases sales figures and profitability for almost all e-commerce companies. Compared to the domestic market, it is also possible to offer products to buyers at much better prices due to the exchange rate difference.

TikTok's Role in the B2B Industry

The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler, and more aligned with the emotions of the target audience. Although it may seem to lag behind other social media platforms, the common opinion of experts is that its potential is much greater.

Cookie Policy in B2B

Before examining the cookie policy in B2B, it is necessary to answer the question: What is a cookie? Cookies are small text files sent to the browser by the website visited. These text files may contain information that helps the system recognize the visitor on their next visit, as well as data required to enhance the user experience.

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) involves increasing the likelihood that a user will complete a seller-set goal on a B2B website. This goal could be buying a product, requesting a quote, or something similar, and it is vital for converting visitors into potential B2B customers.

Sitemap Creation in B2B

Sitemap creation in B2B is the most important step for B2B sites to be indexed and ranked. Sitemaps prepared in XML (Extensible Markup Language) format are interpreted by search engine algorithms and provide data on what should or should not be included in the ranking.

How should the About Us Page be Prepared?

The first page where an e-commerce company can express itself to its customers is undoubtedly the "About Us" page. A user visiting your website for the first time may want to learn more about your company before they start shopping.

What is a Distance Selling Contract?

E-commerce, by its nature, provides an environment that allows shopping without the need for buyers and sellers to meet in person. For this reason, legal arrangements have been made to protect the interests of both the buyer and the seller, leading to the necessity of a distance sales contract.

Campaigns That B2B Companies Can Benefit From

As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop using these strategies. This often occurs when B2B companies organize various campaigns and create a compelling reason for their potential customers to choose them.

Cargo at B2B Companies on Special Days

Shipping in B2B is different from other types of e-commerce. The reason for this is that the customers are also companies, and both their sales and production depend heavily on the timely delivery of the products they ordered.

Suggestions to Strengthen the B2B System

Every day, new companies join the B2B ecosystem. Their purpose is clear: to be at the top of the market. But what steps should be taken to identify and implement appropriate strategies to achieve this? For companies that want to dominate the market or at least have a say in intercompany trade (B2B), we have summarized the issue in six key steps.

The Place of Instagram in B2B

Instagram, where photos and videos were once shared by users without a specific purpose, has evolved with many innovations that now allow brands to promote their products and acquire customers.

B2B Software and Integrated B2B System

B2B software is a program that provides the infrastructure needed to manage all processes in a B2B system established for e-commerce between companies. In today’s environment, where technology is ubiquitous, B2B software and integrated B2B systems should be easily accessible on phones, tablets, and computers without losing their functionality.

B2B Companies on Social Media

In social media, there are many different strategies that B2B companies should implement to acquire new customers. Even though your target audience consists of companies, since inter-company trade is conducted, the fact that the products you produce are liked and demanded by consumers is the primary reason that will motivate other companies to engage with you.

B2B LinkedIn Strategy

Today, when we think of social media platforms, we think of websites where people connect with each other, express their opinions on various subjects, or find old acquaintances, and we are right. However, one social media platform has a more limited audience but wields great power, serving a completely different purpose by bringing the business world together.